As the trinity of traditional media (television, newspapers/ magazines, and commercial radio) continues to decline, Digital OOH advertising and "narrowcasting" is the fastest growing ad market after the Internet.

Digital signage LCD screens are cropping up all over the world, as the Internet phenomenon is generating profound changes in the way advertisers and marketers communicate with existing and emerging customers.

As the instigator of the current media revolution, the Internet has now birthed the 'Outernet,' or Out-Of-Home (OOH) networked media  which is propelling information delivery abilities beyond traditional 'fixed' physical environments (i.e. home or office) to any location, at any time to anyone.   

We now live a world of 'social networking' (smart phones, Facebook, YouTube, and podcasting) where decision makers and customers are more mobile than ever – and their media has to be more mobile than ever to keep up. 

Current trends confirm that there will soon come a day where there will be more screens reaching decision makers outside the home than inside. By integrating advertising into these decision makers lifestyles, Digital Connect Media provides an OOH media platform that enables businesses to engage more mobile consumers in captive locations... reaching  "on the go' decision makers where they are now, instead of where their parents & grandparents were a decade ago.

Dynamic signage, or narrowcasting, is becoming a popular and necessary part of organizations today. According to the Arbitron Digital Placed-Based Video Study 2010, "the availability of digital-based video has reached a critical mass." Reporting that 70% of US residents aged 12 or older have seen a digital video display in a public venue in the past month and 52% recall seeing one in the past week. Public venues currently displaying OOH digital signage include health clubs, shopping malls, medical offices, restaurants, bars, coffee houses, movie theaters, and large retailer/department stores.

Reach: The availability of digital place-­‐based video has reached a critical mass. 70% of U.S. residents aged 12 or older have seen a digital video display in a public venue in the past month; 52% recall seeing one in the past week.

Comparison to Other Media: Digital video in public venues reaches more Americans each month (70%) than video over the Internet (43%) or Facebook (41%).

Top Venues for Overall Viewers: The top Live places to reach consumers with digital video are grocery stores (28% of the U.S. population aged 12 or older), shopping malls (27%), large retail or department stores (20%), medical offices (20%) and movie theaters (19%).

Advertising Engagement: Viewers are engaged with the content; nearly half (47%) of those who have seen a digital place-­‐based video in the past month specifically recall seeing an ad.

Effect on Purchase Patterns: Digital video ads have an effect on purchase patterns. Nearly one in Live (19%) of those who have seen a digital video ad say they have made an unplanned purchase after seeing an item featured on the screen.

*Arbitron Digital Placed-Based Video Study 2010

By offering a stand-alone product, DCM's digital signage allows you to deliver customized content (of any type) to your audience... instantly, professionally, and effectively.