The utilization of digital signage screens could help your business’ carbon footprint by reducing its involvement with the 4th largest contributor to global carbon emissions, namely, the paper industry. Our signage turns off after business hour automatically. There are a lot of environmental issues surrounding the ink used in traditional signage; these can also be addressed by using digital signage screens.
 The old fashioned and environmentally wasteful method of printed advertising campaigns, menu board light boxes and printed internal communication is moving over for a more flexible, dynamic, engaging and profitable means of public communication, the use of digital signage screens.
Don’t worry, we aren’t suggesting that Digital Signage doesn’t have a carbon footprint at all. But it is important to compare the alternatives. The alternatives to Digital Signage include items such as posters, newsletters, pamphlets, etc. Each of these is created with multiple types of materials such as glue, ink, paint, and more. Every material needed must be shipped and after the creation process, the finished product is shipped again. Every time new material must be created, this process is repeated. That’s a lot of transportation for items that might end up in the trash in just a few weeks.
The components of Digital Signage must be created as well – display monitors, wall mounts, cables, etc. But after your digital signage network is up and running, the transportation ends. Your signage should run successfully for many years, while all content is produced digitally and without waste.
Digital Signage does use electricity, but many non-digital signs are back-lit or lighted and using electricity as well. While the use of electricity is something that cannot be avoided for digital signage, technology developers are consistently finding ways to reduce the amount of electricity used. What’s the easiest way to reduce your carbon footprint with your digital signage? If there is ever a time your network is not in use – save energy and use your signage software feature that allows you to schedule display OFF periods.
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